Chief Executive Officer
Chief Financial Officer
Head of Growth
Chief Commercial Officer
Vice President of Recruiting
Michelle Fadeley
Vice President of Marketing
Dan Friesen
Vice President of Training
Corporate Controller
Director of Marketing
Chief Executive Officer
Chief Financial Officer
Head of Growth
Chief Commercial Officer
Vice President of Recruiting
Vice President of Marketing
Vice President of Training
Corporate Controller
Director of Marketing
Our growing P1 team leads with a people-first mentality backed by industry and subject matter expertise to provide comprehensive hands-on leadership and guidance.
© 2021-2025 P1 Service Group. All Rights Reserved.
Gary Campbell is a versatile and experienced executive with proven capabilities in strategic analysis, tactical action planning, and results-focused project management. He has broad skills rooted in management consulting, with expertise in M&A, restructuring, and commercial/distribution strategy that provide well-roundedness to succeed in virtually any business leadership context.
With experience at world-class companies including Deloitte Consulting, GE Capital, and Dover Corporation, Gary’s background in strategic planning, M&A and acquisition integration, and lean management will complement the deep market expertise of P1 Service Group’s functional and Market Area Leaders.
Some key experiences include:
• Led large capital equipment / machinery manufacturer and related software product lines in vehicle wash market; managed business through two large-scale acquisitions
• Led branded wire management and stamped electrical products manufacturer; drove operational improvements and inorganic strategy development for future growth
• Managed within private equity environment; Served on boards of a branded apparel manufacturer and a safety products distributor
• Built extensive M&A experience as advisor, business leader, and principal including complex integrations with personnel implications
Gary received a BA in Chemistry from Wabash College and an MBA from the University of Michigan. He lives in downtown Chicago with his wife Kristine and his Alaskan Klee Kai puppy named Romeo.
Steve McConnell provides hands-on leadership for functional areas such as accounting, treasury, FP&A, operations improvement, pricing, procurement, risk management, IT, and HR/compensation programs. The Finance, IT, and HR departments provide internal customer service support to the entire P1 organization and portfolio of companies.
Steve has over 20 years of middle-market CFO experience supporting profitable growth in private equity-backed services and manufacturing companies.
When he’s not working, Steve enjoys spending quality time with his wife and running around to watch various sports and extracurricular activities that their 14-year-old son and twin 12-year-old daughters partake in.
As Vice President of Growth, Jake Meister manages P1 Service Group acquisitions with partner companies that align with our vision, mission, and core values, and support those partner companies with acquisitions that fit their strategy and vision. He also focuses on managing and supporting key growth initiatives across the company portfolio.
Prior to joining P1, Jake worked in investment banking at Goldman Sachs and private equity at Dominus Capital. He received an MBA from Harvard Business School and a B.A. from Vanderbilt University.
Jake is an avid Chicago sports fans – even though they never win!
Denise Swafford joined P1 Service Group to support P1’s partner companies and help them achieve their personal and professional goals, desires, and dreams. With her vast background in the industry, Denise offers coaching and accountability in all aspects of their businesses, including operations, sales, marketing, call center, dispatch, and finances.
During her career, Denise has worked with thousands of home service business owners to improve their operations. Through her 35 years of experience owning, operating, training, and mentoring companies of all sizes, she has mastered coaching in key performance areas to successfully scale and grow their businesses. Denise also has the distinct honor of serving as a Six Sigma Black Belt for the first home service company to ever launch the Six Sigma methodology, yielding a $12 million return in incremental revenue on her first project.
When not working, Denise can be found spending time with her family. Six of her eight grandchildren live on the same street, so there is always at least one grandchild hanging out with “Gannie.” She loves to travel with her husband of 37 years, Larry, and her “baby” Bentley—a 4 pound Shorkie dog—who is the real boss of the household.
Donata Hammonds’ goal as Vice President of Recruiting for P1 Service Group is to learn about the current recruiting strategy for each of our partner companies, and then collaborate and offer recommendations on ways to optimize current strategy and produce stronger talent acquisition results.
After 7 years running a successful recruiting company that worked with Plumbing, HVAC, Roofing, and Solar companies across the country, Donata sold her business and came to P1 Service Group. She looks forward to bringing her innovative approach to effective recruiting across P1’s portfolio of partner companies.
On a personal note, Donata is also a patent-pending inventor for a consumer beauty product. She made it to the semi-finals of Shark Tank and just barely missed an appearance on the show!
Michelle Fadeley supports both P1 Service Group and its partner company brands with marketing best practices, in conjunction with personalized recommendations, to build a best-in-class marketing portfolio for their specific market and competitive landscape, with the goal of optimizing lead generation and ROI.
With 20 years of comprehensive marketing experience, Michelle has led marketing strategy and execution for companies of all sizes—from small start-ups and medium-sized family businesses to large companies with national and global footprints. Her passion is elevating marketing performance and effectiveness through collaboration and data learning.
In her downtime, you can find Michelle spending time with her beloved husband and two dogs, hanging out with friends, or advocating for those in need and disadvantaged in her community. She also enjoys escaping in a good book, podcast, or tv series, and is prone to sending lists of her recommendations to anyone who expresses interest. Michelle has also been known to hold her own at a Texas Hold’em poker table!
As Vice President of Training for P1 Service Group, Dan Friesen supports and develops those in P1’s partner companies who manage and provide training. Together, they improve operations, customer satisfaction, and at the core, the human beings who serve with them.
Dan started in the trades in 1993 and has had continuous involvement since, including 17 years with Nexstar, training over 50,000 people in that time. Seeing people reach new heights of personal and professional growth has proven to be one the most rewarding efforts of his career.
He is proudly the father of four teenagers who bring laughter, joy, and a significant degree of chaos to his life!
Janelle brings a strong background of experience and discipline to serve and support the operating and financial teams across the P1 Service Group portfolio of partners. She supports various Controllership and FP&A work streams, as well as assists our partners in augmenting and streamlining reporting activities to improve process and operational efficiency.
Prior to joining P1 Service Group, Janelle served as Controller for over a decade following multiple accounting management and FP&A roles across her over 20-year career. She also holds an undergraduate degree from Drake University in Accounting.
In her free time, Janelle enjoys music and spending time with her family. A major topic of conversation at home recently has been how to best support her children as they approach and continue their college educations—setting them up for success is a priority!
Corne Garcia brings her mastery of marketing analytics and data automation to support the P1 Service Group of companies with innovative lead generation strategies and high-impact campaigns, fostering their success and driving sustainable growth. Corne’s approach is deeply rooted in partnership building and collaboration, leading to enhanced synergism and ability to refine, optimize, and even pivot marketing tactics in our rapid-paced industry.
With over two decades of experience in marketing, including five years in the home services industry serving dozens of brands across the country, Corne has a proven track record of leading integrated marketing campaigns that have consistently surpassed lead quality and quantity benchmarks.
Given Corne thrives on new challenges, it’s no surprise that her personal life includes advocating for children in the foster care system as a Court Appointed Special Advocate—all while supportively raising a family of her own!
As a pivotal member of our team, Rachel collaborates seamlessly with our VP of Recruitment, ensuring a tailored approach to sourcing the finest candidates for your company. With a keen focus on understanding your organization’s unique preferences and ethos, Rachel delves deep into the recruitment process to secure top-tier talent that aligns perfectly with your business objectives.
A veteran of the Navy and dedicated military spouse, Rachel brings a wealth of experience and an unwavering commitment to excellence. With a background in handling classified information, Rachel effortlessly translates her skills to the world of recruitment, ensuring a meticulous and confidential approach to the selection process. She also brings an innate ability to understand the needs of both employers and prospective employees, fostering lasting connections that benefit your company in the long run.
While Rachel is a consummate professional, she’s also a nature enthusiast at heart. During her downtime, you can find her exploring the scenic mountains with her family, embracing the tranquility and serenity of the great outdoors.
Morgan’s bio to come soon!
